Marketing Essentials

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In this course, you will learn the most important skills and most applicable tools of successful Marketing Strategies in a fast and efficient way.

Skills you will learn

Creating marketing strategies and action plans
Finding the perfect value proposition for customers
Understanding the most important marketing tools & techniques

About this course

This course develops the primary components of marketing. The basic idea of effective marketing is simple: It is about putting the right product or service in the place, at the right time, and at the right price. The difficult part is doing this well.

In this course, you will learn the most important principles and tools like the 4P marketing mix and the newer versions of that marketing mix model (7P and 4C models). Furthermore, you will understand the importance of segmentation, targeting, and positioning (called STP process) to reach your customers.