Marketing Essentials

Marketing Essentials
8 chapters | ~2 hours

This course gives you a clear, practical grounding in how marketing works and how to do it well. Starting from the definition of marketing and the 4 Ps, you will learn to manage products across their lifecycle and portfolio, choose between skimming, perceived value, economy and penetration pricing, design distribution for time and place convenience, and build an integrated promotional plan using advertising, sales promotion, personal selling, direct marketing and public relations. The final chapters extend the mix to the 7 Ps for services and prepare you for the certificate quiz.