UncategorizedMarketing and Communications 18 Aug Current Status Not Enrolled Price Closed Get Started Take this Course Marketing and Communications 10 chapters | 3 hours Course Content Expand All 1. Introduction 2. Understanding Customers 3 Topics Expand Lesson Content 0% Complete 0/3 Steps Customer Needs and Values Customer Decision Process Tool: Customer Value Analysis 3. Marketing Mix (4 Ps) 5 Topics Expand Lesson Content 0% Complete 0/5 Steps Product Price Place Promotion 4 Ps Example 4. Market Positioning 2 Topics Expand Lesson Content 0% Complete 0/2 Steps STP Process Tool: Perceptual Mapping 5. Differentiation Strategies 2 Topics Expand Lesson Content 0% Complete 0/2 Steps Three Main Differentiation Strategies Tool: Ansoff Opportunity Matrix 6. Pricing Strategies 4 Topics Expand Lesson Content 0% Complete 0/4 Steps Skimming Pricing Perceived Value Pricing Economy Pricing Penetration Pricing 7. Product Strategies 3 Topics Expand Lesson Content 0% Complete 0/3 Steps Product Lifecycle Product Adoption Curve Tool: BCG Matrix 8. Modern Marketing Mix (7Ps, 4Cs, SIVA) 4 Topics Expand Lesson Content 0% Complete 0/4 Steps Extended 7Ps 7Ps Example 4Cs Model SIVA Model 9. Digital Marketing 2 Topics Expand Lesson Content 0% Complete 0/2 Steps Channels Roles & KPIs 10. Case Study: Mercedes-Benz Marketing and Communications – Exam qartvela
