Economics and International Business

Economics and International Business
11 chapters | ~3 hours

A practical, jargon-free introduction to how economies and global markets work. You will learn the ten principles of economics, the difference between macro- and microeconomics, classical and Keynesian theory, how supply and demand set prices, how market, planned and mixed economies compare, how to read GDP, productivity, inflation and unemployment, the phases of the business cycle, how fiscal and monetary policy steer the economy, and how firms choose target markets and entry strategies abroad – all brought together in a case study of the 2008 U.S. economic crisis.