Basics of Strategic Management

Basics of Strategic Management
9 chapters | ~2 hours

This course gives you a clear, practical grounding in how organizations set direction, make choices and turn ideas into results. You will learn how strategy is formed as a continuous process, how to connect goals to daily action with GSOT, and how to measure the distance to your ambitions with gap analysis. You will then master the frameworks professionals rely on – PESTLE, Porter’s Five Forces, SWOT, the BCG Matrix and the Ansoff Matrix – each illustrated with a real-world company such as Starbucks, Volkswagen, Tesla, Google and Coca-Cola. No prior experience is required; you finish able to analyse a situation, weigh your options and build a plan with confidence.