Basics of Strategic Management

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In this course, you will learn the most important skills and most applicable tools of successful Strategic Management in a fast and efficient way.

Skills you will learn

Analyzing business situations
Taking strategic decisions
Mastering the most important strategic management tools

About this course

Strategic management involves the formulation and implementation of the major goals and initiatives taken by a company’s top management, based on consideration of resources and an assessment of the environments in which the organization competes.

In this course you’ll learn the most important strategic tools: SWOT analysis (for analyzing your organization’s strengths, weaknesses, opportunities, and threats), PEST analysis (for scanning your business environment); BCG matrix (for analyzing your company’s product lines), and many more.